The Staffify sales playbook.

We place a dedicated, top 1% virtual assistant inside the client's business. They pay a one-time onboarding fee for us to find, vet, and set up the right person, then an all-inclusive hourly rate for the work. We run sourcing, screening, payroll, HR, and a lifetime replacement guarantee. The client just gets a great hire and directs the work.

Onboarding, one-time. $2,499 standard. If they decide right there on the call, it drops to $2,099, the action-taker rate. If they need more than 24 hours to decide, it is $2,199.

Hourly, all-inclusive. Three tiers, and know what each one means so you can place the right person:

C-List ($11.25/hr): behind-the-scenes roles, not client-facing. They do not interact with the client's customers.

B-List ($12.50 to $12.90/hr): English-fluent and comfortable speaking with clients. This is where most of our VAs land.

A-List ($13 to $14/hr): niche and technical, with high English literacy, written and verbal.

Our typical client pays right around $12.75/hr, and it works either way, part-time or full-time.

The frame that closes: 40 hours a week at about $12.75 is roughly $2,200 a month. A US junior admin costs $4,500 to $6,500 a month for the same work.

Volume: onboarding drops with more hires. $2,299 for 2, $2,099 for 3 to 4, $1,799 for 5 to 9, $1,499 for 10+.

Anchor at $2,099 every time. That is your quote. Use the $2,499 standard as the reference so $2,099 already feels like a win for moving now. Never open with a discount.

Your floor is $800 off the $2,499, which is $1,699. Go there only to save a deal that would otherwise walk. It is the floor, not the target.

Every dollar off comes straight out of your pocket. You earn 35% of what the client actually pays. Quote $2,099 and you make about $735. Drop to the $1,699 floor and you make about $595. Discount to close, never to open.

Study live close 1 (Ensuel Kola) with this in mind. It closed at $1,200, below the standard floor, which cut the commission to about $420. Real deals sometimes bend, but the lesson runs the other way: anchor high and hold.

Path A, pay upfront. $2,499 (or $2,099 action-taker). Fastest start.

Path B, roll it into the rate. $0 upfront, then +$1/hr for about 14 months, or +$2/hr for about 7 months. No interest, no fees. The rate drops to base once it is paid off. If they cancel early, the remaining balance is due.

Path B kills the "I can't front the onboarding right now" objection. Always have it ready.

Break the $2,499 down so it never feels like a random number: about $1,150 in paid talent-acquisition ad spend, $450 recruiter time, $300 strategy call, $400 platform training, $199 infrastructure setup.

Upfront they get: paid job posts across platforms, 500 to 800 sourced applicants, video interviews, phone reference checks, a strategy session, custom SOPs, paid skills testing, and training on their exact tools.

Ongoing they get: payroll, benefits admin, HR support, real-time monitoring, milestone check-ins (Day 1, Week 1, Month 1, Quarter 1, Year 1), Hubstaff, the Assembly HR channel, and the replacement guarantee.

Say it plainly: we replace the virtual assistant at any time, for any reason, no questions asked, for the life of your engagement.

No 30-day window, no proving anything, no explaining why. Month 2 or month 22, if they want a different person we source and place the replacement at zero cost, typically in about 14 days. This takes the client's risk to zero, so lean on it hard.

There is no minimum commitment to Staffify. No long-term contract, no lock-in, no term you have to sign up for. It is month to month.

The only thing we ask is that they commit to the weekly hours you both agree on for the VA. That is the whole commitment. Put this next to the replacement guarantee and there is almost nothing left for them to object to.

The funnel: we review 150 to 250 applicants per role and the client sees only 3 finalists. Paid sourcing (Indeed, JobStreet, LinkedIn), then a written screen (~40% cut), a 15-minute video (~15% pass), a paid skills test, and two phone reference checks. If they do not like the three, we source more at no charge.

The timeline: finalists in their inbox in 7 to 10 days, first billable hour in 14 to 20 days.

Stats to quote: 95% client retention, month to month, no contracts. Under 8% annual VA attrition versus a 12 to 18 month industry norm. Every VA dedicated to one client. VAs paid 1.5 to 2x local market, weekly, with PTO and benefits, average tenure 3+ years.

Every deal we do is with the business owner. Not a manager, not an assistant, not whoever picks up. The owner is the one who feels the pain, controls the money, and can say yes right there on the call.

So your job on the front end is simple: get the owner on the phone. If you are talking to anyone else, you are not talking to your buyer yet, you are working to get to them.

A real, operating business with an owner who is stretched too thin. Service businesses are the sweet spot: agencies, roofing and home services, real estate, law firms, insurance, ecommerce, studios and media.

The common thread is not the industry. It is an owner buried in work they should have handed off a long time ago.

The owner is drowning. They are the one doing invoicing, follow-ups, scheduling, editing, the inbox, the $15-an-hour tasks eating the day of a person whose time is worth far more.

They know they should hire, but hiring is a headache they keep putting off. That gap is the sale. You are not selling a VA, you are selling the owner their time back.

You will hit receptionists and office managers. They are not your buyer and you do not pitch them. Your opener is built for this: "Hey, is the owner around by any chance?"

Stay friendly, stay brief, and keep steering to the owner. The gatekeeper's job is to filter you out. Your job is to sound like someone the owner would want to talk to.

Move on quickly when they are not the owner and cannot connect you to one, when the business has no real work to delegate, or when you are talking to a tire-kicker with no urgency. There are always more owners to call. Do not spend your best energy on the wrong seat.

People buy from people they like. Before you diagnose anything or pitch anything, you build the relationship. This is not filler, it is the foundation of the entire call.

Spend the first 3 to 5 minutes on genuine chit-chat. Do not rush to business. Let the call open human. Ask about their day, their business, where they are, what is going on in their world, and actually listen.

Come in with a profile. Before the call, do your homework so you can be relevant. Their LinkedIn, their company site, recent posts or news, where they are based, what the business actually does. The more you know, the more relevant you can be.

By the time you move into discovery, they should already like you and feel seen. That is what makes everything after it easier.

This is the stack you run every day. Know where each thing lives so nothing falls through the cracks.

HubSpot. The CRM and your system of record. Every lead, contact, deal, and pipeline stage lives here. If it is not in HubSpot, it did not happen.

Front. The shared inbox. Prospect and team communication runs through Front, so every conversation stays in one place and nothing gets lost.

Quo. Part of your daily stack. We walk you through exactly how we use it in onboarding.

Our proprietary systems. Staffify's own internal tools, part of what makes the offer hard to copy. You get access and training on these once you are on the team.