A B2B SDR for agencies that books real meetings, not vanity replies.
Dedicated full-time SDRs trained on the agency outbound stack: ICP lists, sequenced outbound, LinkedIn outreach, reply triage, and meeting booking. Reply-first positioning, no spray-and-pray.
What you actually get
One dedicated SDR who builds the list, runs the sequence, replies first, and books qualified meetings onto a founder calendar.
Reply-first positioning. The sequence is built to start conversations, not to broadcast pitches. The reply rate matters more than the open rate.
Pricing. Roughly $2,000 to $4,500 per month for full-time, Philippines or Latin America based, with a lifetime replacement guarantee. Tooling (Apollo, Smartlead, Instantly) typically billed separately to your accounts.
Why agency outbound breaks generic VAs.
Most outbound seats fail for one of three reasons: the list is wrong, the message is wrong, or nobody replies to the replies in time. A generic VA can technically push send on Apollo, but they will not build a clean ICP list, will not write a sequence that gets responses, and will let warm replies cool off for 36 hours because they did not know which thread mattered.
A dedicated SDR who has run the agency outbound playbook before knows that the reply within 30 minutes wins the meeting, that the prospect's job change last quarter is the hook, that the second touch should reference the first without restating it, and that LinkedIn voice notes outperform LinkedIn DMs on certain ICPs and not others. See our broader take in lead gen vs sales.
What an SDR at Staffify actually does.
List building (ICP first)
Builds the ICP definition with you on day one: titles, employee count, industry, geographic, tech stack, recent funding or hiring signals. Pulls the list from Apollo, ZoomInfo, or LinkedIn Sales Navigator. Verifies emails through MillionVerifier or NeverBounce. Cleans the list of bounces, role mismatches, and obvious junk before a single message goes out.
Sequenced outbound (cold email)
Runs the sequence in Smartlead, Instantly, or Lemlist. Standard agency-friendly cadence: 4 to 6 touches over 14 to 21 days, plain-text, no images, no tracking pixels. Sequence variants tested weekly. Spam testing and inbox warmup managed continuously.
LinkedIn outreach
Connection requests with a clean opener, follow-up message after acceptance, and optional voice notes on higher-priority ICP segments. Works inside LinkedIn Sales Navigator or with a tool like Heyreach or Expandi depending on your stack.
Reply triage and meeting booking
Replies first to every interested response inside business hours. Disqualifies the wrong-fit replies politely. Books the meeting directly onto a founder or AE calendar, and writes a short pre-call brief so the call starts at minute one, not at minute eight. Hands off to the closer with full context.
Pipeline hygiene
Keeps HubSpot, Pipedrive, or Close current. Logs every meaningful interaction. Tags opportunities to stage. Surfaces stuck deals weekly so the founder is not the bottleneck on follow up.
Tools your SDR will know.
- Data and ICP. Apollo, ZoomInfo, LinkedIn Sales Navigator, Clay for enrichment.
- Sending. Smartlead, Instantly, Lemlist, Mailshake.
- LinkedIn. Sales Navigator, Heyreach, Expandi.
- Verification. MillionVerifier, NeverBounce, ZeroBounce.
- CRM. HubSpot, Pipedrive, Close, Attio.
- Scheduling. Calendly, Chili Piper, Savvycal.
Tooling stays in your business accounts. We do not run your outbound off a Staffify-owned sender domain. The list, the warmup, the deliverability reputation, and the data all live in your business.
Onboarding cadence.
Most agency clients are sending qualified outbound within 21 days. Week 1: ICP definition, sequence drafting, sender domain audit and warmup, CRM integration. Week 2: paired sends on a small list with feedback on every reply. Week 3 onward: solo with daily reply review and a weekly metrics readout (sent, replied, qualified, booked).
SDR hiring model comparison.
| Model | Typical cost | Fit |
|---|---|---|
| Lead gen agency (per-meeting) | $300 to $900 per booked meeting, often + retainer | Founders who want to outsource the whole funnel and accept variable quality |
| Done-for-you outbound agency | $3,000 to $8,000 / mo | Agencies wanting hands-off, willing to pay agency margin |
| US in-house SDR | $5,500 to $9,000 / mo loaded | Agencies past $1M annual revenue with strong inbound to convert |
| Freelance SDR (marketplace) | $1,000 to $2,500 / mo part-time | Sub-$300K revenue agencies testing outbound for the first time |
| Staffify dedicated SDR | $2,000 to $4,500 / mo (full-time) | Agencies wanting a dedicated outbound seat at offshore pricing |
The Staffify shape is a dedicated sales and outbound seat that owns the playbook end to end. Not a pod, not a per-meeting bounty, not a black-box dashboard.
Reply-first, not spray-first.
Most outbound shops optimize for volume because volume is what the dashboard shows. Reply-first inverts that: we measure replies, qualified replies, and booked meetings. The reason is selfish on our end. A reply requires real targeting and a real message. A 0.3 percent reply rate on a 50,000-person list is the same as a 3 percent reply rate on a 5,000-person list, but the second one does not burn your sender domain or your brand.
Reply-first also matters for agencies specifically because you are selling a service that is a relationship, not a SaaS click. Every inbox you light up is a future buyer. We do not want to torch them in week one with a sloppy sequence.
Where this works (and where it does not).
Strong fit: agencies between $300K and $5M in annual revenue, with a clear ICP and a closer (founder or sales lead) who can run a discovery call when a meeting is booked. Works especially well for agencies that have tried outbound once, half-built it, and abandoned it before getting to a working sequence.
Weaker fit: pre-product or pre-positioning agencies where the ICP is genuinely unclear. An SDR cannot fix a positioning problem with volume. Solve that first.
Frequently asked questions.
How much does a B2B SDR for an agency cost?
US in-house SDRs run $5,500 to $9,000 per month fully loaded. Done-for-you outbound agencies run $3,000 to $8,000 per month. A dedicated full-time offshore SDR through Staffify is $2,000 to $4,500 per month, with tooling billed to your accounts.
What tools will my SDR use?
Apollo, ZoomInfo, or Sales Navigator for data. Smartlead, Instantly, or Lemlist for sending. Heyreach or Expandi for LinkedIn. HubSpot, Pipedrive, or Close for CRM. Calendly or Chili Piper for booking.
Do you guarantee booked meetings?
No, and you should be suspicious of any outbound provider who does. Meeting volume depends on ICP quality, sequence quality, and offer-market fit. We guarantee the work (list, sequence, send, triage, book) and we review pipeline metrics weekly. Per-meeting providers exist if you specifically want that contract shape.
Will outbound burn my main sender domain?
Not if done correctly. We send from secondary sending domains warmed for outbound, never your primary business domain. Inbox warmup is continuous. Bounce rates are monitored.
Can the SDR also do LinkedIn outreach?
Yes. Most agency outbound performs best when LinkedIn and email run in parallel. The SDR runs both channels and uses signal from one to inform the other.
What if my SDR does not work out?
We replace them. Lifetime replacement guarantee, no extra fee. Most replacements happen in the first 45 days and are about ICP fit or voice fit, not skill.
Put a real outbound seat inside your agency.
25 minutes. Tell us your ICP, your offer, and where outbound has gotten stuck, and we will tell you what a dedicated SDR seat would look like and whether it is the right shape for you.
Book a 25-min discovery call